The "soft sell" really isn't selling at all....
"Nobody cares about the fast car or the diamond necklace in the commercials. They care about the cool guy driving, or the sophisticated woman wearing the necklace." While writing out some help for someone, I decided to steal a snippet of what I wrote to share with y'all. I first got into Social Media because of blogging. Since I write better than I speak, Social Media gave me the ability to speak to people without nerves or reservation. At the time, It gave me the opportunity to talk about antiques and "junking" and gave me an audience that wanted to know everything about me and "my treasures". But it wasn't just the antiques or knick-knacks I found, it was "Why I love my big, lumbering Trailblazer when I go to estate sales" and "I think Frankie's Cafe is the perfect place to brunch before going antiquing" or "Let me tell you about my frustration restoring this old cabinet with silver handles, and n...
